THE PROCESS
DESIGN
"The more I deal with the work as something that is my own, as something that is personal, the more successful it is."
"Design is the intermediary between information and understanding." --
"Design is a formal response to a strategic question."
SELECTION
“Have the end in mind and every day make sure your working towards it” –
"Don't find customers for your products, find products for your customers. Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it. If you believe your product or service can fulfill a true need, it's your moral obligation to sell it." ..
